About Us

Our success story started in 1981 under the name of Jordan Universal Wood Industries Co. Today, our business has grown to include JORSAL Kitchens, one of Jordan’s largest manufacturers of fitted kitchens, CRYSTAL Furniture - high quality residential furniture JORSAL Office Furniture and JORSAL Sliding Wardrobes. Today, it is recognized by consumers as one of the country's best-known suppliers of kitchens, residential and office furniture.

Our Vision

We are required by our customers to be the first and most flexible in our chosen markets. We partner with our customers and suppliers to deliver flexible, cost-effective and quality products by efficiently utilizing our management product features, human resources, leading designs and modern production technologies.

Our Mission

To provide quality products that satisfy our customers’ needs and expectations reliably and cost effectively.

Our Philosophy

To ensure complete customer satisfaction from the earliest stages of design/advice to the final point of installation.

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